THE BRIEF/
IFFI is the 1 of the 14 best film festival that is accredited by International Federation of Film Producers Associations (FIAPF) in the Competitive Feature Films Category, providing a single platform for filmmakers, cineastes, and industry professionals to have access to excellent cinema from across the world. National Film Development Corporation approached SYU to create a signature film which should encapsulate the essence and spirit of the festival.
STRATEGY/
We took the mascot peacock as the symbolic storyteller. The peacock is not merely a traveler; it embodies immortality, courtship, creativity, and fertility. As it weaves through each cultural epoch, Whether it is Prehistoric Rock Painting, Indian primitive tribal art or intricate ancient Japanese painting, viewers witness stories of artistic expression—capturing the essence of each era and how art has immortalized human experiences across time. Experiences and expressions not only make our lives so lively but our cinema too.
This one minute visual odyssey connects World’s ancient artistic legacy with the world of contemporary cinema, bridging the past with the present in a mesmerizing display of animation. In the era of global crisis this film tries to bring the world together for harmony and immense possibilities. The peacock, a timeless cultural icon, thus becomes the perfect metaphor for the spirit of IFFI, symbolizing both the world’s rich artistic history and its dynamic contribution to global cinema..
Prehistoric Rock Painting
Sculptural mastery of the Indus Valley Civilization
Mauryan Sculpture
Byzantine tiles of Hellenistic Period
Ancient Japanese painting
Indian Primitive Tribal Wall Painting
