SUKHADAM

THE BRIEF/

To create value-based kids content, for print as well as digital media in collaboration with writers  around the world with regional and cultural significance.

STRATEGY/

For we designers and writers, nothing is more exciting than discovering something that brings value to our children. Shaping their future is tough in this digital era. It’s getting challenging to bring up children with safe and good content. SYU, in collaboration with writers from all over the world, creates engaging content that has a regional and cultural essence. That was the birth of “SUKHADAM”. This is a way to take care of our responsibilities towards young minds and help them deal with their own challenges ethically. While we are focusing on promoting regional cultures, we are also working on making the stories accessible to all kids, around the world.