BRIEF/
The Acchi Aadat Campaign was a joint initiative by India and Japan, implemented by India Japan Kakehashi Services and the Japan International Cooperation Agency (JICA), in collaboration with various ministries and other public institutions. They needed to reach people in rural areas and urban slums to promote hand hygiene across the country.
STRATEGY/
We worked out a video plan with the objective of increasing online engagement and impressions among relevant communities. To reach the largest possible audience with the campaign message, we combined it with a robust social media strategy to amplify campaign awareness.
Our approach focused on beginning with a series of daily creatives for Facebook, Instagram and Twitter. We worked with a team of influencers and content creators to ensure constant engagement and distribution of relevant campaign details. Every piece of content was posted using specific hashtags to ensure discoverability across platforms.
IMPACT/
This video content, effective graphics, and a cohesive posting strategy contributed to a steady rise in social media growth. In 9 months, the Facebook page alone saw a reach of 2.5+ crores and a follower growth of 25K+
