SYU Design is an award-winning disability-led design and production agency creating socially-responsible communication through films, graphics and animation. We help organisations innovate and communicate with clarity and impact. The aim is to reshape perspectives and inspire action through powerful, heart-warming narratives. We strive to create immersive experiences for the audience by combining traditional methods with tech-led solutions.
We’re a cloud-based creative boutique agency, based in Mumbai, New Delhi, Pune and Bhubaneswar. We collaborate with creative partners from around the globe, enabling us to tackle complex challenges that come with communication design.
At SYU, we’re committed to inclusivity and diverse thinking, not as a mere checklist but as the foundation for generating effective ideas and wholesome creative work. We’re a team of people from diverse backgrounds, abilities and identities, united by skill and an urge to create impact.
ASWINI KUMAR
Founder & Head- Creative services
Aswini Kumar is a Mumbai-based Film maker and Communication Designer. A postgraduate from the National Institute of Design, Ahmedabad and the National Institute of Fashion Technology, New Delhi.
He’s a violinist by heart who believes music is the soul of films & all his creations. His intriguing and provocative designs have redefined the role of Film Design in social and corporate advertising. He also teaches Communication design at different universities to train young minds for leadership and entrepreneurial skills.
Aswini works closely with the design, tech and production teams to ensure the delivery and quality of work. He creates designs that resonate with clients worldwide. He loves experimenting with graphics, animation and films. With Design intervention, Communication strategies, Social Behavior Change Communications, and Design Activism he aims to create an impact on the ground.
ANURADHA SRINIVASAN
Creative Director
An alumni of the National Institute of Design, Ahmedabad, India graduated in film making. Who was born with a knack for writing and tries to add beauty to the world around her. She loves living a sustainable waste free life along with creating insightful campaigns which stir thoughtful patterns.
A singer in the dark and creator in the light.
Dr. ADITI PANDA
Lead, Policy Research & Gender Expert
Certified development professional working in the areas of Gender, Disability, Education, Life Skills Education, P.O.S.H, Women and Children, Adolescent Wellbeing, and Accessibility, with extensive experience looking at an endeavor through a gender lens and drawing on an assortment of tools to integrate gender/disability into operations by developing diverse ways to efficiently address those needs to ensure gender mainstreaming.
She believes when our actions are guided by love, compassion, and a focus, those actions achieve greatness.
RAMA KRISHNA PADHY
Head-Strategy & Performance Management
Rama Krishna Padhy is a seasoned brand consultant and media strategist with over 16 years of experience in driving business growth.
His expertise spans the full spectrum of brand positioning, including market research, creative development, and performance-driven campaigns. Through qualitative & quantitative research and strategic brand management, he has been shaping businesses for long-term impact.
Rama Krishna has a creative and results-oriented mindset that has helped businesses across sectors at an all-encompassing level. He has the ability and skill set to provide innovative and forward-thinking leadership to teams.
An achievement worth-mentioning here is leading the "Achhi Aadat Campaign" for Japan International Cooperation Agency. The campaign gained recognition from Prime Minister Narendra Modi, underscoring its significance in digital media and brand initiatives.