SYU – which is a thread in Sanskrit, is an award-winning disability-led design and production agency creating socially-responsible communication. We’re a cloud-based creative boutique agency, collaborating with creative partners from around the globe.
We create immersive experiences by combining traditional methods with tech-led solutions, to help organisations tackle complex communication design challenges. And our work has been recognised by national and international organisations, including NACT, IDPA, MIFF, PROMAX, FICCI Frames, IFFI, and ABBY awards.
At SYU, we’re committed to inclusivity and diverse thinking, not as a mere checklist but as the foundation for wholesome creative work. By integrating creativity with AI, emerging tech and future-forward design, we’re moving towards a more accessible, inclusive and impactful storytelling.
ASWINI KUMAR
Founder & Head- Creative services
Aswini Kumar is a Mumbai-based Filmmaker and Communication Designer. A postgraduate from the National Institute of Design, Ahmedabad and the National Institute of Fashion Technology, New Delhi. For years, he concealed a childhood accident that left him blind in one eye — worried it would affect his professional prospects. Now, it fuels his commitment to building inclusive platforms for creatives with disabilities.
He’s a violinist by heart who believes music is the soul of films & all his creations. His intriguing and provocative designs have redefined the role of Film Design in social and corporate advertising. He also teaches Communication Design at different universities to train young minds for leadership and entrepreneurial skills.
Aswini works closely with the design, tech and production teams to ensure the delivery and quality of work. He creates designs that resonate with clients worldwide. He loves experimenting with graphics, animation and films. With Design intervention, Communication strategies, Social Behavior Change Communications, and Design Activism he aims to create an impact on the ground.
ANURADHA SRINIVASAN
Creative Director
An alumni of the National Institute of Design, Ahmedabad, India graduated in film making. Who was born with a knack for writing and tries to add beauty to the world around her. She loves living a sustainable waste free life along with creating insightful campaigns which stir thoughtful patterns.
A singer in the dark and creator in the light.
Dr. ADITI PANDA
Lead, Policy Research & Gender Expert
Certified development professional working in the areas of Gender, Disability, Education, Life Skills Education, P.O.S.H, Women and Children, Adolescent Wellbeing, and Accessibility, with extensive experience looking at an endeavor through a gender lens and drawing on an assortment of tools to integrate gender/disability into operations by developing diverse ways to efficiently address those needs to ensure gender mainstreaming.
She believes when our actions are guided by love, compassion, and a focus, those actions achieve greatness.
RAMA KRISHNA PADHY
Head-Strategy & Performance Management
Rama Krishna Padhy is a seasoned brand consultant and media strategist with over 16 years of experience in driving business growth.
His expertise spans the full spectrum of brand positioning, including market research, creative development, and performance-driven campaigns. Through qualitative & quantitative research and strategic brand management, he has been shaping businesses for long-term impact.
Rama Krishna has a creative and results-oriented mindset that has helped businesses across sectors at an all-encompassing level. He has the ability and skill set to provide innovative and forward-thinking leadership to teams.
An achievement worth-mentioning here is leading the "Achhi Aadat Campaign" for Japan International Cooperation Agency. The campaign gained recognition from Prime Minister Narendra Modi, underscoring its significance in digital media and brand initiatives.